How I Work

Research, verification, and SEO at source.
The research layer
most podcast workflows
leave until later.

Most services start after the transcript exists. I work before the recording, building the brief, verifying the claims and embedding the search architecture that shapes the episode from the start.

Get a Free Episode Audit
Limited monthly slots
Four service tiers
No minimum commitment
Who this is for

You are already making
good content. This makes it defensible.

THE INSIGHT SOURCE is for podcasters who want research-backed episodes that hold up to scrutiny, to search, and over time.

Licensed Practitioners

You carry professional liability into every episode you record.

Functional medicine doctors, psychologists, dietitians, sports medicine practitioners. What you say on air carries the same professional weight as advice given in a clinical setting. One claim you cannot source, amplified to thousands of listeners, is a risk you cannot walk back. The Credibility Shield means every factual claim in your research brief is traced to a verifiable source before you record. Not fixed after. Before.

Risk mitigation · Compliance-grade sourcing · Pre-recording
Established Shows

You have built an audience. Now you need reach that compounds.

Shows with 1,000–50,000 listeners who publish consistently and want growth to stop being accidental. The audience exists. The SEO opportunity was there at every episode you recorded — but the keyword architecture was not embedded before you spoke. That is the gap. I build the search infrastructure into the research brief so your content finds people who have not discovered you yet, not just people who already have.

SEO at source · Growth that compounds · Long-tail discovery
Solo Hosts

You know what you want to say. You need the infrastructure to say it well.

Time-poor solo hosts with strong instincts but no research team behind them. You sit down with an idea and record on instinct. The instinct is good. But the research brief you never had would have changed what you said, how you said it, and what search engines can do with it afterward. I build that infrastructure for you — so every recording session begins with exactly what you need to make it the episode it should be.

Pre-recording clarity · Full content ecosystem · Time returned
The Process

Two phases.
One is before you ever hit record.

Most podcast production services optimize after the recording. I add the phase before it: the research, verification and SEO architecture that shape what gets said in the first place.

Phase 1 · Pre-Recording

Before the microphone is on.

This is where most production stacks have nothing. This is where I start.

01
Research brief built — market trends, expert perspectives, current data, curated sources, and key findings assembled around your episode topic.
02
Claims verified — every factual claim traced to a primary source. What can be sourced is documented. What cannot is flagged before you say it.
03
SEO architecture embedded — primary keyword, 5–7 secondary terms, long-tail opportunities, and the questions people actually type, checked live in Google and in its AI answers. Written into the brief so you speak them naturally — not bolted onto show notes afterward.
04
Speaking framework delivered — talking points, transitions, hooks, segment timing. You sit down knowing exactly what you are going to say and why it holds up.
Tiers 1 + 2 + 3 + 4 · Once your slot opens: 2–3 days after the topic brief
Phase 2 · Post-Recording

After the transcript exists.

Everything your audience consumes that is not the episode itself — built from the foundation Phase 1 created.

05
Full transcript + SEO show notes — timestamped, speaker-labelled, platform-ready. Not generic — built from the keyword architecture in the research brief.
06
Blog post — 1,200–1,500 words, publish-ready, structured for long-form search: an article built to rank and earn backlinks on its own terms.
07
30-day content calendar — LinkedIn posts, short-form clip scripts, email sequences, carousel frameworks, X threads. The episode becomes a month of content.
08
Platform descriptions — Spotify, Apple Podcasts, and YouTube descriptions written for each platform's algorithm and audience, not copied between them.
Tiers 3 + 4 · Once your slot opens: 4–7 days after the audio
The Credibility Shield

Every claim, sourced —
before you ever say it.

Your audience is sharper than ever, and a single unsourced claim is what gets clipped, screenshotted, and used against you. So I don't ask you to trust me. I hand you the receipts. This is verification you can audit.

What you get

Documented backing, in your hands.

Not a promise that I checked. The actual proof, delivered with every brief.

01
Multi-layer verification. Every factual claim in your episode goes through custom-built AI research tools first, and what they turn up goes through me. The tools do the heavy digging, the kind that would take me days by hand, and I go through the results myself before anything reaches you, because I've always been like that, I want to know what's actually in the thing and not only what someone said about it. On a loneliness episode I recorded for my own show, the checking turned up an effect size with three decimal places that couldn't be found in any of the papers it was supposed to come from, so it came out. And anything that can't be traced doesn't just stay in, you get told.
02
A source tracker you can audit — every claim, its source, and how strong the evidence is. You walk into the recording able to point to exactly where each statement comes from.
03
Evidence, tiered honestly — strong claims stand, weak ones get softened or cut. Nothing gets smoothed over to sound more certain than the research supports. That restraint is what makes the strong claims land.
04
You stay the authority — anything in medical or therapeutic territory is flagged straight to you, with the sourcing attached, so you make the call as the professional — backed, not exposed.
05
Interview shows get a second pass — nobody can fact-check a guest while they are talking, and I will not pretend otherwise. Before you record, guest research tells you which of their claims are thin or funded by the company they work for. After you record, the transcript check catches what was actually said before it reaches your show notes and your clips.
Transparent by design · AI-assisted research, human-reviewed · The receipts come with the work
Service Tiers

Four tiers.
All of them start
before you record.

Start with a single episode to see how it works, or lock a monthly slot. Because every brief gets first-hand research and a human fact-check, I take on a limited number of episodes each month. The 2-episode-per-month retainer is a great deal once you like what you see. No minimum commitment to begin.

Accepting a limited number of new episode slots per month.
You book a slot and know your delivery window up front — so quality never gets squeezed by volume, and a busy week never becomes a missed deadline. Check current availability →
Tier 1
Research Jumpstart
For teams with writers who need research direction and SEO strategy.
$297
per episode · 2–3 days once your slot opens
Best for: in-house teams with editors who need research infrastructure, not execution.
Includes
  • Full topic research brief
  • Research fact-check pass — claims sourced or flagged
  • SEO keyword strategy — primary + 5–7 secondary keywords
  • Target audience + psychographic research
  • Episode positioning strategy and unique angle
  • Recommended episode structure outline
  • Query map: the questions your episode can answer, checked live in Google and its AI answers
  • The few lines worth saying on the recording, so the episode answers those questions in the words people search
  • Interview episodes: guest research and a question list for the recording
Deliverable: Research brief PDF + source tracker + query map
Start with Tier 1 →
Tier 3
Complete Content Engine
For creators who want one episode to become a month of content across every platform.
$1,497
per episode · 4–7 days once your slot opens
Best for: established shows with audiences who want reach to compound across channels.
Everything in Tier 2, plus (post-recording)
  • Transcript fact-check — every claim in the recording, checked per speaker
  • Timestamped transcript with speaker labels
  • SEO show notes and episode page copy, every cited claim next to its source
  • Blog post — 1,200–1,500 words, publish-ready
  • Spotify, Apple, and YouTube descriptions (each optimised separately)
  • Email #2 + Email #3 — value delivery and action sequences
  • Post-launch LinkedIn posts (3) + LinkedIn article
  • 5–7 short-form clip scripts + 30-day content calendar
  • X/Twitter thread, Instagram carousel, YouTube community post
Requires audio or transcript after recording
Start with Tier 3 →
Tier 4
Partnered Creative Execution
For growth-focused teams who want media assets ready to upload, not just scripts.
Custom quote
scoped and quoted per project · 5–9 days once your slot opens
Best for: teams scaling distribution who need designed assets delivered, not briefed.
Everything in Tier 3, plus
  • 3–7 professionally edited short-form clips (MP4, 9:16)
  • Branded auto-captions + hook and CTA overlays
  • 8–12 quote graphic designs — PNG, branded
  • Instagram carousel — 10 slides, designed + post caption
  • Episode-specific intro/outro elements
Produced with Explainable Media · Does not include main episode edit
Start with Tier 4 →
Commit and save
Content StrategyTier 2 · 2 episodes/month$1,185/mo
Content MaximizerTier 3 · 2 episodes/month$2,545/mo
3-episode packAny tier, booked together8% off
6-episode packAny tier, booked together12% off

Retainers are 15% off the per-episode rate, and include a reserved production slot every month, your rate locked for the term, and first call on express turnaround. The slot matters more than the discount: shows rarely go quiet because the host stopped caring, they go quiet because the production work stacked up in one bad month and never got unstacked. Tier 4 retainers are quoted per project.

Optional add-ons

Add exactly what you need.

All add-ons are per-episode and applied to any tier at booking. Buy only the pieces you need, since every Tier 3 component can be added to a Tier 1 or Tier 2 booking. Research, writing and strategy are produced in-house. Design, video and motion are produced with Explainable Media, booked through the same slot.

Research, writing & strategy

Produced in-house by THE INSIGHT SOURCE
Timestamped transcript with speaker labels+$97
SEO show notes + episode page, claims linked to sources+$147
Blog post — 1,200–1,500 words+$247
Platform descriptions — Spotify, Apple, YouTube+$97
Email #2 + Email #3 sequence+$147
LinkedIn posts (3) + LinkedIn article+$197
Clip scripts (5–7) + 30-day content calendar+$297
X thread + Instagram carousel copy + YouTube post+$147
Word-for-word recording script+$147 / 30 min
Script fact-check QA — newsroom standard+$147 / 30 min
Transcript fact-check — what was actually said, per speaker+$147 / 30 min
Back-catalogue review — SEO, search demand, what's worth fixing$297 / 10 eps · +$197 per extra 10
Back-catalogue rewrite — titles, descriptions, show notes+$47 / episode
Express turnaround (~50% faster)+25% of tier price

Design, video & motion

Produced with Explainable Media
Short-form clips (3–7, MP4 9:16)quoted
Main episode video editingquoted
Quote graphic pack (8–12, branded)quoted
Instagram carousel — 10 slides, designed + post captionquoted
Episode intro/outro elementsquoted
Questions

Things people
ask before they start.

If the answer you need is not here, send it to letstalk@theinsightsource.com. I will get back to you, usually the same day.

Get the Free Episode Audit →
My show is interviews. Can you fact-check my guests?
Not while they are talking, and I will not pretend otherwise. What I do instead runs on both sides of the recording. Before you record, guest research goes through what they have already said publicly: prior interviews, published claims, who funds the evidence they cite, and where their public version and the documented record do not quite match. That becomes a question list, so you know where to ask for a citation while the mic is still on. After you record, the transcript fact-check goes through what was actually said, attributed per speaker, and flags anything unsupported before it reaches your show notes, your descriptions and your clips. It cannot un-say a sentence. It stops one loose sentence from ending up in twenty places.
Can you fix the episodes I have already published?
Yes, that is a separate service and it runs in two steps. The review is $297 for a block of ten episodes, and you choose which ten — either pick the ones you most want working, or say the last ten. Worth thinking about before you answer: if your strongest evergreen material sits further back and your recent run is time-pegged, the last ten may be the least valuable ten you own. For each episode you get a verdict on the four things that decide whether it is findable: whether the title matches how people actually search, whether the description names the mechanisms, studies and tools discussed or is just filler, whether timestamps and chapters exist, and what search demand the episode misses. You also get the priority order, which episodes are already fine and should be left alone, and one episode fully rewritten as a worked example. Larger archives run in further blocks of ten at $197 each. Then the rewrite is $47 for each episode you decide to fix, and the review fee credits in full against it. Episodes I tell you to leave alone are not billed. Everything the review finds is stated plainly whether or not you buy the rewrite — you are paying for the hours and the craft, not for access to the findings. Two honest limits: it cannot change what is in the episodes, and indexing on edited metadata takes weeks rather than days. Back-catalogue gains compound, they do not spike.
Do I need to provide a transcript to get started?
No. THE INSIGHT SOURCE works before the transcript exists. You provide the episode topic. I deliver a research brief, verified claims, and SEO architecture before you record. Tiers 3 and 4 add post-production deliverables — those require the audio or transcript after you record.
What is the turnaround time?
Because every brief gets first-hand research and a human fact-check, I take on a limited number of episodes each month — you book a slot rather than drop into an anonymous queue. Once your slot opens the turnaround is fast: Tier 1 and 2 in 2–3 business days, Tier 3 in 4–7, Tier 4 in 5–9. Express turnaround — about 50% faster — is available as an add-on to jump ahead. You always know your delivery window before you commit, so a busy week never turns into a missed promise.
Why slots instead of just taking every client?
Because every claim in your brief gets checked, and every flag gets my eyes before it reaches you, and there's only so much of that I can do in a month without starting to skim, which is the one thing I won't do. So I take a set number of episodes and that's it, and you know when yours is coming before you sign anything.
I already have a producer or a content team. Is this instead of them?
No, it sits next to them. I don't edit, publish or post anything, your producer keeps all of that. What I take on is the research and the claim checking before you record, which is a different job from producing. Could your producer do it? Sure, given the hours, but checking a health claim properly means getting past the press release and the abstract to what the study actually measured, and even with AI doing the digging someone still has to go through every result and decide, every episode, and that time comes straight out of their editing and clips. You also get someone who isn't invested in the episode looking at it, and a written record of what was checked and what couldn't be traced, which is the part you can show anyone later. On Tier 3 I also go through what was actually said after the recording, which mostly helps your producer when they're picking what to clip.
Is this right for a licensed health professional?
Yes, and a lot of what I do was set up with you in mind. Claims in your episode brief get traced to a source you can look at yourself before you record, and the source tracker comes with the brief so you can check my work. It isn't clinical review though, and it isn't medical or legal advice either. You stay the authority on what you say, I tell you what a source supports and where it stops, and if something needs a clinician's or a lawyer's call I hand it back to you as that.
How does the free episode audit work?
You share one published episode and a topic you are planning to record next. I assess the research gap, the SEO opportunity, and what pre-recording production would have changed. No commitment. No sales pitch. A direct, honest assessment of what is there and what is missing.
Is this AI-generated? How do I know it's accurate?
Yes, it's AI-assisted, and I'd rather say that up front than have you wonder about it. Honestly the whole service is built on what my custom-built AI research tools can do now, they get through the papers in a fraction of the time it would take me by hand, so I can check this much on every single episode. They don't make the calls though, I go through what they turn up before any of it reaches you, and the source tracker comes with every brief, so you can follow any claim back to where it came from yourself.
Can I start with one episode before committing?
Yes. Every tier is available per episode. There is no minimum commitment. Retainer pricing is available for consistent publishers — but the first engagement can always be a single episode, and there is no obligation to continue.
Start here

Your next episode already has a research gap. Let me show you where.

The free episode audit is an honest look at one episode: what the research gap is, what the SEO opportunity missed, and what would change with pre-recording production in place. No commitment required.

No commitment. Delivered within a few business days. Honest assessment only.