Research, credibility, and methodology articles from the team behind THE INSIGHT SOURCE. When we find something worth saying, we say it here.
Peer-reviewed research is now documenting the specific claims made on influential health podcasts that contradict current evidence. Here is what the research actually shows, and what it means for licensed practitioners who podcast.
Read the article →The practices are almost never the problem. What flips a good habit into something that drains you, and the 15-minute list that shows you what to pause.
Why the first hour after waking isn't neutral, four common morning stress stackers, and a 5-10 minute reset that survives real mornings.
Every podcast tool and agency on the market starts with a transcript. Which means every downstream deliverable is limited by what the host already knew when they sat down to record.
Keyword research happens after recording in every workflow we have seen documented. Here is how we do it before — embedded into the research brief so the host speaks the search terms naturally.
For licensed health practitioners, a single unverified claim in an episode is a professional liability. Here is what that means in practice, and how we approach it.
Mind and Body is the second most consumed podcast genre. It is also the genre most consistently criticised for unverified health claims. That gap is a production problem.
The standard advice is to optimise show notes and episode titles after you record. But the research on how podcast content surfaces in search tells a different story entirely.
Most people assume a research brief is a summary of information. It is not. Here is what ours contains, and why it changes what the host says before they sit down to record.
We don't publish on a schedule — we publish when we have something worth saying. No filler, no opinion dressed as research. When something new goes up, you'll hear about it.
No cadence promises. No newsletter padding. Just the article, when it's ready.