Research, credibility, and methodology articles by Martin Schattenberg, for THE INSIGHT SOURCE. When I find something worth saying, I say it here.
Much of the standard guidance optimises for Google Podcasts, which shut down in 2024, and assumes a technically correct page gets indexed. Mine was correct and Google had skipped four of my five articles.
Read the article →Most of a research brief is not findings. It is constraints. The three parts of mine that change what a host says on the day, and what they caught in one brief.
Peer-reviewed research is now documenting the specific claims made on influential health podcasts that contradict current evidence. Here is what the research actually shows, and what it means for licensed practitioners who podcast.
Most podcast tools and agencies I looked at start with a transcript. Which means the deliverables that follow are limited by what the host already knew when they sat down to record.
Keyword research happens after recording in most workflows I have seen documented. Here is how I do it before, embedded into the research brief so the host speaks the search terms naturally.
A citation can name a real journal, a real study and the right numbers, and still be wrong at the author's name. Four failures caught in one month of episode briefs, and what each would have cost on air.
An episode is permanent. The evidence it was built on is not. In one cohort of systematic reviews, 15% showed a signal for updating within a year of publication, and 7% showed one before they were even published. Podcast production has no mechanism for that.
EP 03
Work's fine and you slept, and the tired is still there on your day off. What keeps draining you outside the job, and the one thing to start with this week.
EP 02
The practices are almost never the problem. What flips a good habit into something that drains you, and the 15-minute list that shows you what to pause.
EP 01
Why the first hour after waking isn't neutral, four common morning stress stackers, and a 5-10 minute reset that survives real mornings.
I don't publish on a schedule. I publish when I have something worth saying. No filler, no opinion dressed as research. When something new goes up, you'll hear about it.
No cadence promises. No newsletter padding. Just the article, when it's ready.